Verizon Wireless today announced the Taylor Swift Fearless 2009 Tour will provide a number of exclusive interactive activities solely for Verizon Wireless customers. The multi-platinum, award-winning singer/songwriter's will bring her first U.S. headline tour to Southern California on May 22nd when she performs at the Staples Center in Los Angeles.
"Taylor Swift is unequivocally one of the hottest artists in the nation right now," said Ed Ruth, director of digital content and programming for Verizon. "We are honored to work with Taylor to make her highly-anticipated first U.S. headline tour and the exclusive music developed from our mobile recording studio bus available to customers."
The exclusive interactive elements of Taylor Swift's Fearless 2009 Tour include:
-- Txt2Win Contest: Verizon Wireless customers who text "TS" to "8607" will be automatically entered for a chance to win two tickets to see Taylor Swift in concert. Winners will receive their tickets in the form of a bar coded mobile ticket sent to their Verizon Wireless handset and good for the entry of two fans. Mobile ticket winners will have priority access to the show through a VIP Mobile ticketing entrance. To enter for free, visit www.vzwrules.com/ts.
-- Exclusive Taylor Swift music: Swift will create exclusive music straight from the private on-site Verizon Mobile Recording Studio Bus. Fans will be able to download these exclusive tunes over the air to their mobile phones using Verizon Wireless V CAST Music with Rhapsody.
-- Green screen fun: Fans can become virtual video stars at every show. With the assistance of green screen technology, fans will appear as if they are performing on stage with Swift as she performs her hit songs "Love Story" and "Picture to Burn." Video clips of the green screen performances will be sent to participants' mobile phones to share with friends.
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